The term “fashion logistics” refers to anything related to the creation, transportation, or marketing of garments. It can be hard to understand the factors involved in such a broad, abstract concept. Let’s take a look at the origin of a garment, from the creation of its design all the way to its shipping to retail stores; this overview will give us a practical example of fashion logistics in action.
Imagine a design for a dress is created in New York. Once completed, the design specs might be sent to a manufacturer in China. Where did the fabric used by the facility in China come from? Fabric is often manufactured and dyed in countries such as Pakistan and India. It may have even be created in one country, and dyed in another.
The process doesn’t end once the Chinese manufacturer assembles the dresses. The finished products might be forwarded to a warehouse elsewhere in China; after that, it would likely be sent to yet another warehouse in the United States where the items will be packed and processed for individual retail sale.
Fashion logistics were involved in every step of the process described above, which has many smaller steps left out for the sake of simplicity. As you can see, this area of logistics is vital in bringing today’s fashion trends to market.